Design rooted in
adaptation & building.

Hi! My name is Thao. I'm a product designer based in Texas, passionate about turning insights into intuitive, data-informed experiences. I design with curiosity, purpose, and empathy.

I was born in Moscow to Vietnamese parents who came there on scholarships with nothing. Growing up between those two cultures gave me an instinct for adapting fast and building things in unfamiliar places. I learned early that the best solutions come from understanding people whose backgrounds look nothing like your own.

When I was 16, I opened Aromata Café in Ho Chi Minh City — a space that blended Russian and Vietnamese coffee culture into somewhere people could sit, work, and enjoy something different. I ran the whole operation: supply chain, hiring, training, marketing, and I built the checkout system myself. That experience taught me more about user experience than any textbook — every frustrated customer, every bottleneck in the workflow, every small design decision that made service faster or slower.

Running the café also pushed me toward data. I started using analytics to track what sold, when rush hours hit, and where we were losing margin. That same instinct now drives how I design dashboards and digital products — start with real behavior, measure what matters, then simplify until the experience feels effortless.

I went on to study Integrated Design & Media at NYU and Technology Management at Columbia University, bridging creative craft with product strategy and technical fluency. Today I'm a product designer at ScopeDocs.ai, helping shape an AI platform for engineering teams — work I'm excited to share more about soon. Whether I'm designing an enterprise dashboard, a mobile app, or a cross-platform IoT experience, I bring that same founder mindset: understand the problem deeply, build fast in unfamiliar territory, and never lose sight of the people on the other side of the screen.

Digital products aren't just tools — they shape how we think, work, and connect. I turn complex data into intuitive, human-centered experiences that drive decisions. With a skill set in design, tech strategy, and BI tools, I craft scalable dashboards and data stories that resonate, not just report.