Founder · UX · 2019
Aromata Café
Founder · Product Designer
2019 – Present
8-person team
Founded Aromata Café at 16, driving both customer experience and operational excellence. Applied user research, data analytics, and UI/UX design to optimize service workflows, product mix, and revenue growth.
What needed solving
A small café competing during COVID-19 needed to maximize efficiency, customer satisfaction, and revenue without increasing headcount — every second of service time and every add-on sale mattered.
research & customer insights
Great café UX isn't just the menu — it's every touchpoint from order to pickup.
- Conducted usability interviews and customer segmentation analysis across 300+ customers.
- Used Power BI to analyze order trends, peak hours, and product mix performance.
- Identified bottlenecks in prep workflows, shift scheduling, and inventory restocking.
- Mapped the customer journey from menu browsing to add-on suggestions and repeat visits.
design process
- Prototyped and implemented service workflows using Figma and Adobe XD — reducing service time by 30%.
- Ran A/B tests on add-on UI/UX enhancements using HTML, Python, and JavaScript — boosting conversion by 18%.
- Designed prep workflow systems and shift scheduling tools for an 8-person team.
- Built automated inventory restocking alerts to prevent stockouts during peak hours.
- Integrated real-time feedback loops to adapt menu offerings quickly during COVID-19 constraints.
design strategy
Treat the café like a product — every workflow is a user flow, every menu change is an A/B test.
- Applied product thinking to physical service — measure, iterate, and optimize like a digital product.
- Used data to drive menu decisions rather than intuition — Power BI dashboards for daily operations.
- Designed add-on prompts and upsell touchpoints based on customer segmentation insights.
- Streamlined team operations with clear prep workflows, reducing chaos during rush hours.
solution
- Optimized service workflows reducing average service time by 30%.
- Data-driven menu optimization achieving 25% YoY revenue growth during COVID-19.
- Customer segmentation and feedback systems increasing satisfaction by 30%.
- Team management tools achieving 30% operational efficiency gains.
Café experience & brand
Product photography, barista workflows, and brand touchpoints from Aromata Café — linked to the research, process, and strategy behind the operation.
Product
Drinks menu — product photography
Artisanal beverage lineup spanning layered espresso specialties, cold brew, and botanical-infused sodas — each drink designed for visual impact and margin.
view solution section →
Product
Cold brew & signature drinks
Hero product shots used across social media and in-store displays to drive add-on conversions and repeat visits.
view solution section →
Operations
Layered pour technique
Precision pour workflows prototyped in Figma to reduce service time — every second saved during rush hours compounds across 300+ daily customers.
view process section →
Experience
Barista at the espresso station
Customer-facing experience at the heart of Aromata — usability interviews revealed that speed and consistency at the bar drove satisfaction most.
view research section →
Brand
Brand identity card
In-store brand touchpoint — 'Relax with a cup of coffee' messaging paired with product photography to reinforce the café's calm, premium positioning.
view strategy section →Impact & results
- 30% increase in customer satisfaction across 300+ customers.
- $2,000/month profit increase through optimized product mix.
- 30% reduction in service time via redesigned workflows.
- 18% boost in add-on conversion through A/B tested UI enhancements.
- 25% YoY revenue growth during COVID-19 market constraints.