Marketing Designs

What needed solving

Campus events compete for student attention across social media, email, and physical bulletin boards. Event collateral needs to communicate credibility, urgency, and value in a single glance — while staying on-brand for each organization.

research & audience analysis

Students scroll past generic flyers — they stop for events that look like they matter.

• Studied what drives event attendance on campus — speaker credibility, career relevance, and visual polish.
• Analyzed competing event promotions to identify visual patterns that cut through noise.
• Mapped information hierarchy: event title → date/location → speakers → corporate sponsors.
• Gathered feedback from club members on which poster styles generated the most RSVPs.

design process

• Created poster templates with consistent brand identity for recurring event series.
• Designed Columbia Investment & Finance Society speaker events featuring Bloomberg Media, Citi, AMEX, and Deloitte leaders.
• Produced Business Management Club posters for hospitality leadership and Sotheby's speaker evenings.
• Built AIESEC Youth to Business Forum campaigns — launch banners, Domino's-sponsored event graphics, and informational RSVP posters.
• Led TIBA corporate visit creative for Celonis at One World Trade Center with partner photography and event logistics.
• Balanced information density with visual breathing room — enough detail to inform, enough space to intrigue.
• Produced Instagram, print, and email variations from a single design system per campaign.

design strategy

Professional events deserve professional design — visual quality signals event quality.

• Used navy and white as anchor colors to convey institutional credibility aligned with Columbia branding.
• Featured speaker headshots with corporate affiliations to build trust and attendance intent.
• Structured layouts with clear typographic hierarchy — title, date, location, speakers, sponsors.
• Adapted visual tone per organization — corporate polish for finance events, energetic gradients for global forums.
• Maintained consistent visual language across TIBA, Investment Society, and campus club materials.

solution

• Finance & media speaker poster for Columbia Investment & Finance Society with Bloomberg Media.
• Risk, strategy & innovation finance panel featuring Citi, AMEX, and Deloitte speakers.
• Hospitality leadership forum and Sotheby's evening posters for Business Management Club.
• AIESEC Youth to Business Forum campaign — banner, Domino's-sponsored event, and forum info graphics.
• TIBA corporate visit campaign for Celonis at One World Trade Center.
• Multi-format exports optimized for social media, print, and email distribution.